Lancome have just launched a new range of lipsticks called Rouge In Love with Emma Watson heading the campaign. I picked up shade 340B called Rose Boudoir. It's soft and creamy but still very pigmented. I also found this to be an almost exact dupe of Mac's Watch Me Simmer which sold out incredibly quickly!
Swatches and comparisons!
Lancome 340B Rose Boudoir
From Left: Mac Watch Me Simmer, Lancome Rose Boudoir