I typically get 5 hours from the Amplified formula although that goes down slightly if it's quite a pale shade. As with most limited edition coral lipsticks from Mac this sold out very quickly so I've gone through a few of my lipsticks to see if I can find a dupe. I think the closest are Mac's Jazzed or Yves Saint Laurent Rouge Volupte in Peach Faubourg.
Mac Reel Sexy Lipstick (daylight)
Mac Reel Sexy Lipstick (flash)
From left: YSL Rouge Volupte Peach Passion, YSL Rouge Volupte Faubourg Peach, YSL Rouge Volupte Perle Coral Sun, Mac Reel Sexy, Mac Cut A Caper, Mac Ever Hip. Mac Jazzed