Guerlain Rouge G in Gigi 68 is a bright pink red with opaque coverage and a lovely hydrating formula. It looks deceptive in it's tube, like a muted dark berry red, but once swatched it looks much, much brighter. If you're a bit daunted by the thought of wearing a bold or neon shade, this is quite a good stepping stone - bright but still wearable.
Guerlain Rouge G Gigi (flash)
Guerlain Rouge G Gigi (daylight)