This is Revlon's Pink Pop (180) Lipgloss, it's a bright Barbie pink with a super glossy finish. I use this when I'm in a rush and I want a fuss free pink lipgloss with no effort required. It lasts about 2 or so hours before it starts to fade away. I don't find it particularly hydrating but I can't say it's drying either. Payoff is also pretty good and I get semi opaque coverage with a teeny bit of natural lip colour peeking through.